Amazon.com Sets Up India Warehouse
Amazon.com (AMZN) is putting up its first warehouse in Mumbai, India’s largest city, practically announcing just how serious it is in breaking into the market of second most populous country in the world. Mumbai alone has a 12-million-strong population and more than 3 million active users on the Web. It’s an e-commerce market worth more than $5 billion in 2010 – and it’s expanding at a double-digit rate year after year! Admittedly, most of this value comes from the Internet travel industry, which is not (yet) Amazon’s line of business. Nonetheless, India’s e-commerce sector is also growing at a rapid pace. What Amazon will probably do is acquire a significant local Indian retailer, fold the acquired retailer into Amazon, and then grow from there. That’s how they did it in China, remember? Amazon bought Joyo.com for $75 million and turned it into Amazon.cn. In India, Letsbuy.com, FlipKart, and Specifically.in – all trusted local online retailers – a...