Amazon's Fire Dwindles
In its quarterly earnings announcement yesterday, Seattle based Amazon.com, the largest US eCommerce company, admitted that it has missed bith revenue and profit estimates for Q3, 2014. These disappointing third-quarter results see the online retailer’s shares at 9 percent lower than the 7 to 18 percent revenue growth that was originally forecasted. This loss has taken more than $15 billion off of Amazon’s market value (now at $144.7 billion) and seen their stock plummet 13 percent since the poor Q2 results announced in July. Amazon is reporting losses around $437 million resulting from failed product launches and various acquisitions and expansions that take the ecommerce company further and further away from their original charter and core competency. Amazon continues to invest heavily in hardware devices, expanding it to include a phone and dropping the word "Kindle" from their Tablet line of products, simplifying it to just Fire. However, the hyped