Less than an hour ago, Amazon prompted KDP authors (like me) to write an email to Hachette CEO, Michael Pietsch, supporting their point of view in their negotiation with Hachette. It's interesting on how Amazon is finally realizing that it's bullying tactics towards traditional media corporations that are already facing financial challenges are no longer working, and given the enormous size of Amazon, the public now views Amazon with suspicion and as the bully. While in its email Amazon makes some valid points about how lower cost will actually increase the size of the business by increasing volume, it fails to mention that lowering prices of popular, top-rated eBooks will also result in increased sales of the Kindle devices, eventually allowing it to sell those devices at profit rather than selling them as a cost. This is called vertical competition, consumers have a annual budget for books in their mind and if eBooks are lot cheaper than books, then the br...
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